The idea behind these additional words is to add an extra layer of product discoverability to your store.
The keywords or phrases that you enter into this field allows your customers to discover your products using additional words that would not otherwise be covered in the visible parts of your product data.
Typical use cases for ‘Shop Search Words’ might include:
- Adding generic keywords that might not otherwise be a desirable addition to your Product names or Descriptions.
i.e. If you’re selling jewlery you might not want to include all of the materials used in the piece as part of its’ name or description. But customers might still search for ‘Alabaster’ or ‘Silver’.
- Classifying products in more literal or explicit ways.
i.e. An illustration or Art Piece can contain; Birds, Trees and Clouds, or can be classified as Happy, Sad or Rude.
- Using colour or material as a searchable attribute
i.e. Products can have additional Shop Search Words added to them which might describe their colour, material or style which can help your customers find items matching those attributes. Searching on ‘red’ for instance can show customers all your products which share the attribute red.
- Using your own synonyms to catch customer interest.
Not every type of product can be described in the same way to different people.
Some say ‘Snapback’, others say ‘Cap’, and some others still might say ‘Hat’.
Shop search words can be used to include all possible alternatives making the results relevant to any type of customer.