Advice and answers from the SupaDupa Team

Ok, so this question encompasses a massive knowledge base called SEO (Search Engine Optimisation) i.e. How to structure your website data so that Google and other search engines find your products in a way that promotes them up the rankings?

This is a question we often get asked about. An important and immediate point to make is that getting indexed by Google, and subsequently climbing the rankings is a gradual process that can take weeks or longer. The only certain path to success it to have great products, that are photographed well and linked to from respected and relevant websites on the internet.

The initial step is to get discovered by Google, which will happen automatically if you are linked to from other websites. Now would be a good time to get yourself a Twitter/Facebook account and link to your new store!

The good news is that by using SupaDupa, most of the behind the scenes work is already done for you on the fly when you enter new products into your shop.

Here's a list of SupaDupa's built in SEO features: SupaDupa's SEO features

There's a host of useful 'how to' information available in volumes on the web about SEO in general and we would recommend trying to get to grips with at least some of the basic concepts as this will serve you well when uploading new products in future.

However in an attempt to distill the most important points you should know about into a three minutes "how to guide" to boosting your product listings and shop search-ability we have put together six proven methods you can apply to your shop today.

1. Think clearly about which keywords to use with your products

This might seem obvious but can involve an extensive range of methods to determine the popularity and competitiveness of your keywords.

The ideal position to aim for are keywords that will be commonly used by your prospective customers when searching Google but are also not the same ones that your competitors are ranking very highly for. This is a balancing act that needs constant re-evaluation as your shop's search engine rankings change - the higher you rank the easier it becomes to compete on more generic / popular keywords.

The best advice to start off with would simply be to imagine what a typical customer of yours would search for on Google and aim to include those keywords in your shop.

2. Product & Collection names

Always ensure that both your Product and Collection names contain the most important keyword you wish to be searched for.

e.g. If the brand you wish to promote is 'Ralph Lauren' make sure that the name forms part of the product name followed by the specific article name

The same should apply to Collection names

e.g
Name your product: Ralph Lauren Blue Collared T-Shirt
Name your Collection: Ralph Lauren

3. Product and Collection descriptions

Both these descriptions should draw reference to the keywords you wish to optimise for without compromising the readability of the text.

A density of about 8% keywords to general text is more or less what you should aim for.
It is highly undesirable to compromise your customer experience by over applying your keywords in a way that feels unnatural. Most customers will see through what you are doing and will feel uncomfortable in coming second in your priorities. It is a balance you need to consider carefully. If the flow of text feels unnatural to you it would feel even more awkward to your customers. Follow your instinct and write good concise text that is relevant first and foremost t your customers but has SEO keyword cues built in.

4. Product and banner image naming

Make sure to name your images using the keywords you wish to appear for.

The format to use is a hyphen separated file name that looks something like this:

e.g.

ralph-lauren-blue-collared-t-shirt.jpg

If you can, try to match your image name with the product name for maximum impact.

5. Product keywords

When editing your product you will see a text box called 'SEO keywords' which you can use to list the keywords that are relevant to that specific product.

The keywords will then be used in the product page's meta data. You can list multiple keywords in the order of their importance by separating them out using a comma.

e.g.

Ralph Lauren, collared shirt, T-shirts, tshirt, tees

6. Inbound links

It's fundamental to try to get as many inbound links from other websites pointing at your shop as long as those inbound links are *relevant* to what you are selling.

A link to a product page or a brand collection from the brand's website counts as relevant.

The same link from a non related website whose interest area is wildly different to your boutique would at best be disparate in its relevancy.

This is a good place to start if you wish to do some further reading:

http://www.seomoz.org/learn-seo

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